The founders of ELLEVELLE are
a few words
- which came out a little more

We did not plan to build a brand. We planned to find something that did not exist on the Russian market. Professional care with Korean precision is honest, without compromise.

Julia Kim
Founder * Chief Product Officer
since 2018
Sergey Kim
Co-founder * CEO
from 2021

Starting point
In 2023, he stood in the middle of a laboratory in Seoul,
I realized that what I was looking for for my hair
it did not exist in the Russian market.
There were technologies. There were ingredients. There was no honest product that worked exactly as promised. No marketing exaggerations. Without cheap substitutes in the composition. No compromise between effect and price. That's when the idea of ELLEVELLE appeared and the path of production, testing and creation of our brand began.

Path to product
From one flight
to the whole brand

2022
K-Beauty

2023
47 patterns. None of them fit
First negotiations with three laboratories in Seoul. 47 prototypes of oil-and none of them provides the right balance of lightness and nutrition.
Development

2024
We get more than 20
sample packages and approval of the brand's final line together with Melenhoff and Filurin, we create design and packaging for ELLEVELLE through evidence-based marketing.

2025
We change the packaging
and making decisions about building sales through beauty salons and our own online platforms. We do not sell the product in third-party stores.

2026
ELLEVELLE. The whole line. This is just the beginning
There are 7 products. Partners in many Russian cities. The next chapter is the international market.
Now

Why US?
Yulia Kim spent more than 10 years in the beauty industry, first as a client, then as an expert. She worked in salons, studied formulations and communicated with trichologists. And every time I hit the same wall: the products either work, but look like salon treatments, or are available, but are full of empty promises.
The turning point was in Seoul. The Korean beauty industry has been decades ahead in terms of technology, ingredients and approach to pH balance. They treat the hair with the same accuracy as the skin of the face.
Sergey Kim appeared later as a man who knows how to turn an idea into a system. "Julia showed me the bottle and said,' try it."I tried. And I realized that I wanted everyone to have it."
This is how ELLEVELLE appeared, a brand that does not seek compromises between a professional result and an honest price. Each formula was developed from scratch. Each pH is measured. Each ingredient is justified.
Julia's personal philosophy
"If I did not have the courage to put the composition in the first place of the package, it means that something is wrong with the composition"

Facts, not words
Numbers that speak for themselves

47
prototypes were developed and scrapped before the final Formula.

3 years
from the first idea to the first sale in the store

8
vegetable oils, YUKJIN HR complex, ng HAIR PROTECT complex

0
compromises in composition — from the first to the last bottle

Behind the formula
Each component is a solution.
When Julia found a partner laboratory in Seoul, the first thing she said to the technologist was: "explain to me why each ingredient is needed."This has become our development standard.
We do not add anything to the composition "for the volume of the package". Each of the 8 oils in Origins Oil is selected for a specific action: argan oil for Shine, shea butter for nourishment, jojoba for balance, camellia for protection.
In parallel with clinical tests, five unique complexes in a row were developed. Not a marketing name, but a real formula with a documented result.


Argan Oil, Camellia Oil, Jojoba Oil, Shea Butter, Almond Avocado, Grape Seed, Sesame

Personal appeal
A few words. Finally.
Julia Kim and Sergey Kim
Novosibirsk, 2026
We promised a few words. You probably already noticed that there are a few more of them. But that's exactly how everything we really believe in works—it can't fit in two lines.
If you are reading this, it means that you are also addicted to ELLEVELLE. Maybe the composition. Maybe the result. Perhaps you just felt that behind this brand are real people with a living history, and not a machine of corporate promises.
We did not create Ellevelle because we saw a " gap in the market."We created it because we were disappointed with what existed. And because they knew they could do better. Accurately. Be honest.
Every time you open a bottle, you should know that 47 failed attempts, three trips to Seoul, hundreds of hours at laboratory tables and one firm conviction are behind it. You deserve a product that works exactly as it is written.
Thank you for being with us. We're just getting started.
Julia and Sergey
Founders of ELLEVELLE * Novosibirsk
ELLEVELLE